Grandma is back, in all her irreverent glory, for McDonald's newest chicken
We Are Unlimited brings Marianne back for more straight talk
Editor's Pick
Last year, Omnicom's dedicated McDonald's shop We Are Unlimited created a sassy, salty-mouthed grandmother character to pitch the fast feeder's Buttermilk Crispy Tenders. This thoroughly modern meemaw likes virtual reality, massages and hot dudes.
Now Grandma Marianne is back, in a new series of spots directed by O-Positive's Brian Billow promoting the next chicken tenders from McDonald's, Sweet N' Spicy Honey Barbecue. Like the latest flavor, she's complex and multi-layered--sweet like an experienced homemaker and matriarch, but also spicy, like the kind of woman who would invite her friends over to stare at the gardener.
Shorter spots for social media see Marianne answering questions from fans who need insight from a professional grandma. She dispenses guidance about tailgating and football, as well as taking a vacation and the right presents to get your grandparents.
In addition to TV and social media, spots are running in radio placements, and the Snappables game "Glaze Craze," played using Snapchat lenses, lets fans compete to coat the most chicken wings with the newest sauce.
Credits
- Date
- Aug 27, 2018
- Brand :
- McDonald's
- VP Marketing & Branded Content :
- Kenny Mitchell
- Senior Director of Marketing :
- Julie Wenger
- Director of Marketing :
- Michael Joiner
- Brand Manager :
- Ivonne Loza
- Brand Supervisor :
- Luci Ramos-martell
- Brand Manager Social Content & Engagement :
- Emily Charron
- Brand Supervisor Social Content & Engagement :
- Faizan Tahir
- Marketing Operations :
- Keishon Williams
- Chief Creative Officer :
- Ari Weiss
- Chief Creative Officer :
- Toygar Bazarkaya
- Executive Creative Director :
- John Hansa
- Creative Director :
- Josh Mizrachi
- Creative Director :
- Jimmy Dietzen
- Senior Copywriter :
- Sarah Uchison
- Senior Art Director :
- Emily Walton
- Co-Head Account Management :
- Melanie Behling
- Account Supervisor :
- Taylor Knowles
- Account Executive :
- Jessa Gianotti
- Chief Strategy Officer :
- James Lou
- Senior Narrative Strategist :
- Kevin Bynoe
- Executive Producer :
- Tom Cronin
- Producer :
- Nikki Calabrese
- Integrated Producer :
- Rivetta Goodrich
- Production Company :
- O Positive
- Director :
- Brian Billow
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Mark Grill
- UPM :
- Grayson Bithell
- Editorial :
- Cutters
- Editor :
- Grant Gustafson
- Executive Producer :
- Patrick Casey
- Audio Post :
- Another Country
- Producer :
- Tim Konn
- Audio Engineer :
- Peter Erasmus
- Finish House :
- Flavor
- Flame Artist :
- Brian Higgins
- Producer :
- Bruce Rindler
- Color House :
- Framestore
- Colorist :
- Maria Carretero
- Producer :
- Meg Miller
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