McDonald's : McDonald's Yellow Cabs Case Study

Can you please hail that burger for me?

Published On
May 09, 2011

Editor's Pick

How do you launch an American-style burger in Asia? How about with some U.S. style wheels? To introduce McDonald's New York Style burger in Hong Kong, DDB HK set loose a fleet of yellow cabs onto the streets to offer pedestrians free rides to their local Yellow Arches. During the ride, passengers would also get a coupon for a free taste of the chain's new offering.