McDonald's France has collaborated with French designer Patrick Norguet on a colorful reusable cup named Tasse. Each cup has a protective wrap in one of six different colors, making it easier to grip hot coffee. Customers get the cups, five million of which have been commissioned by McDonald's France, free with their coffee. Norguet previously worked with the company on interior designs which are now featured in its branches in Italy, Switzerland and Holland. Via Dezeen.