A frazzled father is saved by McDonald's and UberEats in this ad promoting delivery service

Campaign via Leo Burnett looks at the real reasons we get takeout

Published On
Nov 27, 2018

Editor's Pick

A new campaign by McDonald's U.K. and UberEats takes a look at the real reasons we get takeout, showing situations in which the fast food chain's delivery service can save the day.

One of the spots, by Leo Burnett, concerns a dad who (seemingly unwisely) seems to have invited a whole bunch of kids around to play at his very well-appointed woodland home. The kids run riot among his beautiful furnishings and he's forced into joining in their games. Just as he's probably wondering why the heck he didn't book one of those trampoline places instead, he's allowed a moment of respite when an UberEats driver delivers McDonald's takeout to his door.

A second spot portrays a hardworking young couple whose shift patterns mean they only ever see each other when they're going in and out the door. Finally the woman orders some takeout and they have a quick romantic dinner (of sorts) with a candle and share a moment. 

Tony Barry at Knucklehead directed the spots, and Finger Music provided the music scores, which include a bittersweet song for the romantic film and a more energetic track for the frazzled father. 

Credits

Date
Nov 27, 2018
Client:
McDonald's/Uber Eats
Agency:
Leo Burnett-London
Agency Producer:
Michelle Hickey
Production Company:
Knucklehead
Director:
Tony Barry
Music Company:
Finger Music
Composer:
Christopher Phelps
Composer:
Sam Burden
Vocal:
Christopher Phelps
Vocal:
Sam Burden

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