Sony : Media Monster Wars

Tame your media beast.

Published On
Aug 22, 2010

Editor's Pick

Join a monster mash with this new Sony Vaio social media game, Media Monster Wars, created out of 180 L.A. and Domani Studios. Part of 180's integrated effort promoting the Sony Vaio starring Justin Timberlake, the game creates a beast out of players' Facebook content. The creature serves as personification of the cluttered digital content on computers—just what the Vaio seeks to tame with its exclusive Media Gallery.

The game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends' beasts, or even Justin Timberlake's. The more photo and video content you have, the stronger, your monster. The game will run on Facebook through September 4.


Aug 23, 2010
Brand :
Client :
Agency :
180-Los Angeles
Creative Planner :
Sebastian Gunnewig
Executive Creative Director :
William Gelner
Creative Director :
Ari Weiss
Creative Director :
Gavin Lester
Copywriter :
Ben Barney
Copywriter :
Dave Horton
Art Director :
Ryan Pocket Fluet
Art Director :
Matthew Woodhams-Roberts
Managing Partner, Executive Producer :
Peter Cline
Integrated Producer :
Christopher Neff
Production Company :
Domani Studios
Executive Creative Director :
Jon Hills
Managing Director :
Andy Bhatt
Director, Photography :
Shawn Clarke
Director, Technology :
Oscar Trelles
Interactive Producer :
Robbie Tilton
Senior Vice President, Corporate Marketing :
Stuart Redsun
Senior Manager of Brand Messaging :
Ken Byers

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Project Type