Join a monster mash with this new Sony Vaio social media game, Media Monster Wars, created out of 180 L.A. and Domani Studios. Part of 180's integrated effort promoting the Sony Vaio starring Justin Timberlake, the game creates a beast out of players' Facebook content. The creature serves as personification of the cluttered digital content on computers—just what the Vaio seeks to tame with its exclusive Media Gallery.
The game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends' beasts, or even Justin Timberlake's. The more photo and video content you have, the stronger, your monster. The game will run on Facebook through September 4.