Sony : Media Monster Wars
Tame your media beast.
Editor's Pick
Join a monster mash with this new Sony Vaio social media game, Media Monster Wars, created out of 180 L.A. and Domani Studios. Part of 180's integrated effort promoting the Sony Vaio starring Justin Timberlake, the game creates a beast out of players' Facebook content. The creature serves as personification of the cluttered digital content on computers—just what the Vaio seeks to tame with its exclusive Media Gallery.
The game builds your Facebook photos, comments and video into a unique creature that engages in battle with your friends' beasts, or even Justin Timberlake's. The more photo and video content you have, the stronger, your monster. The game will run on Facebook through September 4.
Credits
- Date
- Aug 23, 2010
- Brand :
- Sony
- Client :
- Sony
- Agency :
- 180 LA
- Creative Planner :
- Sebastian Gunnewig
- Executive Creative Director :
- William Gelner
- Creative Director :
- Ari Weiss
- Creative Director :
- Gavin Lester
- Copywriter :
- Ben Barney
- Copywriter :
- Dave Horton
- Art Director :
- Ryan Pocket Fluet
- Art Director :
- Matthew Woodhams-Roberts
- Managing Partner, Executive Producer :
- Peter Cline
- Integrated Producer :
- Christopher Neff
- Production Company :
- Domani Studios
- Executive Creative Director :
- Jon Hills
- Managing Director :
- Andy Bhatt
- Director, Photography :
- Shawn Clarke
- Director, Technology :
- Oscar Trelles
- Interactive Producer :
- Robbie Tilton
- Senior Vice President, Corporate Marketing :
- Stuart Redsun
- Senior Manager of Brand Messaging :
- Ken Byers
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