A new website for the super bland automaker Mediocrity recently launched, touting its line of vanilla vehicles . The site lets you build your own car and paint it in either beige hues of medium crumb or stale biscuit. You can also compare various models, which differ according to cup holder and air conditioning packages. Turns out, it's all part of an integrated campaign for the decidedly non-conformist Subaru Legacy (which the brand doesn't try too hard to disguise given the site's url). The effort also includes a series of webfilms like this one, directed by Harvest's Baker Smith.