Creative direction / content strategy / production
Jun 19, 2016
Medium—a pioneering online sharing platform for social journalism—asked Standard Black to devise a creative solution for content management and promotion, reflecting our emphasis on cultural innovation through strategic storytelling devices. With thousands of new articles being uploaded daily, Medium needed a platform to introduce and elevate its most important writers by positioning their work toward a greater number of potential readers. Standard Black created Noteworthy, a digital content program that acts as a writer hall of fame and gives readers an insider’s look into the creative lives of top Medium writers through a series of engaging, profile-driven videos and imagery. This content was enhanced with a Standard Black–designed Noteworthy logo, as well as associated branding that defines the program’s visual identity. A dedicated digital experience within Medium was also developed to house and focus all Noteworthy content.