Meet The Hackables

A cast of characters and their holiday misadventures

Published On
Jan 28, 2021


Let’s face it — families are anything but perfect. Especially around the holidays. So how does McAfee help protect them from the cyber dangers swarming around them this season? We take inspiration from the classic holiday movie, “Christmas Vacation,” and portray the misadventures of a family, “The Hackables,” whose holiday activities go awry at every turn from sharing social security numbers with phishers to sharing login credentials with cyber criminals. We created a cast of characters that told stories (across the web and social) in a relatable, engaging way and ultimately helped to protect the rest of us that might act like them.

We layered on a sweepstakes to win super cool prizes by posting about the campaign on Facebook or Twitter using #MeetTheHackables for added engagement.






Jan 28, 2021
Agency :
Response Marketing
Client :
VP Creative :
Steve Badowski
Creative Director :
Tanya Kanner
Copywriter :
Jason Rose
Sr. Account Executive :
Julia Nuara
Strategy :
Carolyn Walker
Strategy :
David Klineberg
Marketing Content Manager :
Sarah Grayson

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