An Inventive Little Girl Grows Up to Be a GE Scientist in This Charming Spot
Brand Continues Focus on Female Inventors in Ad by BBDO
Editor's Pick
Folowing its Oscars ad, in which it imagined that a female scientist had celebrity status, GE continues the theme of women in science in a new spot that sees a modern little girl growing up into an inventor.
It's the story of Molly, an ingenious little girl who finds inventive ways of making her chores easier: from designing a pulley to take out the trash to delivering girl scout cookie boxes from her bedroom. It's not that she's lazy; she's more interested in reading (presumably firing her imagination about how to invent more cool stuff).
As she grows up, it continues; in high school, she invents a robotic arm to turn the pages of her textbook, and finally, we see her as a scientist at GE, doing the same kind of thing on a much larger and more important scale. "That's amazing," her colleague tells her, and she replies "Thank you" -- presumably getting the kind of recognition that she lacked as a kid, when her parents probably hated her tearing out their doorbell.
The spot is by BBDO New York, and Lance Acord at Park Pictures directed.
Credits
- Date
- Sep 12, 2017
- Brand:
- GE
- Client:
- GE
- Agency:
- BBDO-New York
- Worldwide Chief Creative Officer:
- David Lubars
- Chief Creative Officer:
- Greg Hahn
- Executive Creative Director:
- Michael Aimette
- Senior Creative Director:
- Eric Goldstein
- Art Director:
- Eric Goldstein
- Creative Director:
- Fred Kovey
- Copywriter:
- Fred Kovey
- Head of Production:
- David Rolfe
- Executive Producer:
- George Sholley
- Content Producer:
- Jack Patrick
- Head of Music Production:
- Rani Vaz
- Group Account Director:
- Peter McCallum
- Account Director:
- Lindsey Cash
- Account Manager:
- Will Langenberg
- Account Executive:
- Joslyn Dunn
- Production Company:
- Park Pictures
- Executive Producer:
- Scott Howard
- Director:
- Lance Accord
- Director, Photography:
- Lance Accord
- Line Producer:
- Caroline Kousidonis
- Editorial:
- WAX/The Quarry
- Executive Producer:
- Tor Adams
- Producer:
- Annabelle Cuthbert
- Editor:
- Paul Watts
- Assistant Editor:
- Drew Balke
- Visual Effects:
- A52
- Producer:
- Kim Christensen
- CG Artist:
- Andy Wilkoff
- Conform:
- Pat Murphy
- Graphic Design:
- Elastic
- Producer:
- Kim Christensen
- Telecine:
- Company 3
- Producer:
- Rochelle Brown
- Sound Design:
- One Thousand Birds
- Sound Mix:
- Sonic Union
- Engineer:
- Michael Marinelli
- Producer:
- Justine Cortale
Need a credit fix? Contact the Creativity Editors
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