An Inventive Little Girl Grows Up to Be a GE Scientist in This Charming Spot
Brand Continues Focus on Female Inventors in Ad by BBDO
Editor's Pick
Folowing its Oscars ad, in which it imagined that a female scientist had celebrity status, GE continues the theme of women in science in a new spot that sees a modern little girl growing up into an inventor.
It's the story of Molly, an ingenious little girl who finds inventive ways of making her chores easier: from designing a pulley to take out the trash to delivering girl scout cookie boxes from her bedroom. It's not that she's lazy; she's more interested in reading (presumably firing her imagination about how to invent more cool stuff).
As she grows up, it continues; in high school, she invents a robotic arm to turn the pages of her textbook, and finally, we see her as a scientist at GE, doing the same kind of thing on a much larger and more important scale. "That's amazing," her colleague tells her, and she replies "Thank you" -- presumably getting the kind of recognition that she lacked as a kid, when her parents probably hated her tearing out their doorbell.
The spot is by BBDO New York, and Lance Acord at Park Pictures directed.
Credits
- Date
- Sep 12, 2017
- Brand :
- GE
- Client :
- GE
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Michael Aimette
- Senior Creative Director :
- Eric Goldstein
- Art Director :
- Eric Goldstein
- Creative Director :
- Fred Kovey
- Copywriter :
- Fred Kovey
- Head of Production :
- David Rolfe
- Executive Producer :
- George Sholley
- Content Producer :
- Jack Patrick
- Head of Music Production :
- Rani Vaz
- Group Account Director :
- Peter McCallum
- Account Director :
- Lindsey Cash
- Account Manager :
- Will Langenberg
- Account Executive :
- Joslyn Dunn
- Production Company :
- Park Pictures
- Executive Producer :
- Scott Howard
- Director :
- Lance Accord
- Director, Photography :
- Lance Accord
- Line Producer :
- Caroline Kousidonis
- Editorial :
- WAX/The Quarry
- Executive Producer :
- Tor Adams
- Producer :
- Annabelle Cuthbert
- Editor :
- Paul Watts
- Assistant Editor :
- Drew Balke
- Visual Effects :
- A52
- Producer :
- Kim Christensen
- CG Artist :
- Andy Wilkoff
- Conform :
- Pat Murphy
- Graphic Design :
- Elastic
- Producer :
- Kim Christensen
- Telecine :
- Company 3
- Producer :
- Rochelle Brown
- Sound Design :
- One Thousand Birds
- Sound Mix :
- Sonic Union
- Engineer :
- Michael Marinelli
- Producer :
- Justine Cortale
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