Channel 4 : Meet the Superhumans
Paralympian glory.
Published On
Jul 17, 2012
Editor's Pick
An inspirational film for the UK TV channel Channel 4's coverage of the Paralympics celebrates the incredible abilities of Paralympian athletes. Created by Channel 4's in-house team 4Creative, it was directed by Tom Tagholm with VFX by MPC. The shoot took place over 14 days, utilizing five different cameras in locations across the country. MPC used crowd replication software, developed especially for the spot, to visualize the crowds of the still-to-come Paralympics.
The spot represents Channel 4's biggest ever marketing campaign and was last night broadcast at 9pm concurrently across 72 different UK television channels.
Credits
- Date
- Jul 18, 2012
- Brand :
- Channel 4
- Client :
- Channel 4
- Agency :
- 4Creative
- Director/Creative :
- Tom Tagholm
- Producer :
- Rory Fry
- Cinematographer :
- Luke Scott
- Production Designer :
- Will Htay
- Casting Director :
- Julie Tomkins
- Costume Designer :
- Wiz Francis
- Location Manager :
- Algy Sloane
- Production Manager :
- Simon Maniora
- Business Director :
- Olivia Browne
- Editor :
- Tim Hardy
- Edit Facility :
- Stitch
- Visual Effects Post :
- MPC-LA
- Visual Effects Producer :
- Tim Phillips
- Visual Effects Supervisor :
- Michael Gregory
- Visual Effects Team :
- Michael Gregory
- Visual Effects Team :
- Byron Woodfinden
- Visual Effects Team :
- Ryan Hadfield
- Visual Effects Team :
- Matthew Unwin
- Visual Effects Team :
- Oliver Caiden
- Visual Effects Team :
- Samantha Meisels
- Visual Effects Team :
- Anthony Bloor
- Visual Effects Team :
- Jim Spratling
- Grade :
- Jean-Clement Soret
- Audio Producer :
- Rich Martin
- Audio Facility :
- Envy
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Project Type