An inspirational film for the UK TV channel Channel 4's coverage of the Paralympics celebrates the incredible abilities of Paralympian athletes. Created by Channel 4's in-house team 4Creative, it was directed by Tom Tagholm with VFX by MPC. The shoot took place over 14 days, utilizing five different cameras in locations across the country. MPC used crowd replication software, developed especially for the spot, to visualize the crowds of the still-to-come Paralympics.
The spot represents Channel 4's biggest ever marketing campaign and was last night broadcast at 9pm concurrently across 72 different UK television channels.