Oversharing Grandma Inspires Literal Tree-Hugging in Sweet New Subaru Ad

Three Generations of a Family in Search of Its Roots Pile Into an Outback for a Drive Down Memory Lane

Published On
Sep 16, 2014

Editor's Pick

Three generations of a family pile into an Outback in this sweet, funny new Subaru spot, and right off the bat free-spirited Grandma starts oversharing as she tells her granddaughter about a fond memory ("I was naked, ziplining with a man ..."). Turns out they're on a country roadtrip in search of a particular historic tree, and when they find it (or think they find it), the narrator intones "Some things are worth holding on to." More funny sweetness follows thanks to some quite literal tree-hugging.

The version shown above runs one minute and has been posted to Subaru's YouTube channel; a 30-second cut is also airing on U.S. national TV.


Sep 16, 2014
Brand :
Client :
Agency :
Carmichael Lynch
Chief Creative Officer :
Dave Damman
Executive Creative Director :
Randy Hughes
Associate Creative Director :
Conn Newton
Associate Creative Director, Art Director :
Michael Rogers
Head of Production :
Joe Grundhoefer
Senior Executive Content Producer :
Brynn Hausmann
Business Affairs Director :
Vicki Oachs
Production Company :
Park Pictures
Director :
Lance Acord
Executive Producer :
MaryAnn Marino
Line Producer :
Pat Frazier
Director, Photography :
Lance Acord
Edit House :
Final Cut
Editor :
Eric Zumbrunnen
Assistant Editor :
Scott Butzer
Post House :
Volt Studios
Online Artist :
Steve Medin
Producer Assistant :
Sarah Thomas
Telecine :
Company 3
Telecine :
Sean Coleman
Audio Mix :
BWN Music and Sound
Audio Mix :
Carl White
Sound Design :
BWN Music and Sound
Sound Design :
Carl White
Artist :
The Bones of J.R. Jones
Track :
"Hearts Racing"
Composer :
Jonathon Linaberry
Music Supervisor :
Jonathan Hecht
Music Supervisor :
Venn Arts
On-Camera Talent :
Pat Caldwell
On-Camera Talent :
Rita Obermeyer
On-Camera Talent :
Chloe Bleu
On-Camera Talent :
Scott Rinker
Voiceover Talent :
Justin Beere
Voiceover Talent :
Scott Rinker

Need a credit fix? Contact the Creativity Editors

Project Type