Oversharing Grandma Inspires Literal Tree-Hugging in Sweet New Subaru Ad
Three Generations of a Family in Search of Its Roots Pile Into an Outback for a Drive Down Memory Lane
Published On
Sep 16, 2014
Editor's Pick
Three generations of a family pile into an Outback in this sweet, funny new Subaru spot, and right off the bat free-spirited Grandma starts oversharing as she tells her granddaughter about a fond memory ("I was naked, ziplining with a man ..."). Turns out they're on a country roadtrip in search of a particular historic tree, and when they find it (or think they find it), the narrator intones "Some things are worth holding on to." More funny sweetness follows thanks to some quite literal tree-hugging.
The version shown above runs one minute and has been posted to Subaru's YouTube channel; a 30-second cut is also airing on U.S. national TV.
Credits
- Date
- Sep 16, 2014
- Brand :
- Subaru
- Client :
- Subaru
- Agency :
- Carmichael Lynch
- Chief Creative Officer :
- Dave Damman
- Executive Creative Director :
- Randy Hughes
- Associate Creative Director :
- Conn Newton
- Associate Creative Director, Art Director :
- Michael Rogers
- Head of Production :
- Joe Grundhoefer
- Senior Executive Content Producer :
- Brynn Hausmann
- Business Affairs Director :
- Vicki Oachs
- Production Company :
- Park Pictures
- Director :
- Lance Acord
- Executive Producer :
- MaryAnn Marino
- Line Producer :
- Pat Frazier
- Director, Photography :
- Lance Acord
- Edit House :
- Final Cut
- Editor :
- Eric Zumbrunnen
- Assistant Editor :
- Scott Butzer
- Post House :
- Volt Studios
- Online Artist :
- Steve Medin
- Producer Assistant :
- Sarah Thomas
- Telecine :
- Company 3
- Telecine :
- Sean Coleman
- Audio Mix :
- BWN Music and Sound
- Audio Mix :
- Carl White
- Sound Design :
- BWN Music and Sound
- Sound Design :
- Carl White
- Artist :
- The Bones of J.R. Jones
- Track :
- "Hearts Racing"
- Composer :
- Jonathon Linaberry
- Music Supervisor :
- Jonathan Hecht
- Music Supervisor :
- Venn Arts
- On-Camera Talent :
- Pat Caldwell
- On-Camera Talent :
- Rita Obermeyer
- On-Camera Talent :
- Chloe Bleu
- On-Camera Talent :
- Scott Rinker
- Voiceover Talent :
- Justin Beere
- Voiceover Talent :
- Scott Rinker
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Project Type
