Menicon : Magic 1day Menicon Flat Pack

Flatter than a pancake.

Published On
Oct 19, 2011

Editor's Pick

Party co-founder Morihiro Harano just launched his latest project, for Menicon's Magic, a new type of contact lens that come encased in what could be the flattest packaging yet. Harano teamed with Menicon on the naming, communications and package design of Magic, which comes wrapped in a sleeve that's just 1 mm thick--without that saline-filled bubble that traditionally holds lenses. When Magic's packaging is opened, the 1-day wear lens pops up like the sun, an idea that's reflected in the product's fun package design and promotions, including a website featuring Magic "Moments" and pinball, shooting and racing games.

Credits

Date
Oct 19, 2011
Brand:
Menicon
Client:
Menicon
Agency:
Party
Creative Director:
Morihiro Harano
Concept:
Morihiro Harano
Agency:
Dentsu
Art Director:
Yoshihiro Yagi
Copywriter:
Haruko Tsutsui
Motion Graphics:
Takuya Demura
Sound Design:
Toru Sasaki
Producer:
Mitsuru Yamamori
Interactive Director:
Yusuke Kitani
Technical Director:
Qanta Shimizu
Flash Engineer:
Minoru Sako
Flash Director:
Qanta Shimizu
Flash Engineer:
Shinya Kobayashi
Flash Engineer:
Shozo Okada
Flash Engineer:
Miyuki Tsumagari
Programmer:
Naoko Umeta
Programmer:
Jun Kuriyama
Agency Producer:
Koji Wada
Agency Producer:
Tetsuji Nose

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Project Type