Mentos inspires people in awkward situations to make some "small talk" in a new comedic campaign promoting its Pure Fresh Gum.
The spots, directed by Biscuit's Jeff Low for BBH London, capture those first moments of awkward, stilted small talk when you meet someone new. For example, encountering people who seem rather cooler than you at a house party, or, in another spot, being introduced to your girlfriend’s dad for the first time.
BBH creative director, Hamish Pinnell explains: “We love small talk, it’s unpretentious, surprisingly powerful and anyone can use it. Not too dissimilar to a Mentos. It’s also hugely underappreciated, which is why Mentos is going to champion Small Talk in a series of campaigns.
The campaign will run on TV and online in multiple markets, starting in Belgium, the Netherlands and South Africa.