Mercedes-Benz : The QR Prototype Chase

Prototypes as media.

Published On
May 08, 2012

Editor's Pick

Jung von Matt/Alster wrapped prototype cars in printed QR codes to promote the new Mercedes A Class, sending them out into the streets to generate excitement. The QR codes contained a hidden app in which users had to hunt for 'trophies', competing for a prize trip to the world launch of the car.