A Boy Grows Up and Rediscovers His Sense of Wonder in This Gorgeous Mercedes Spot

Ad From Germany Captures a Child's Sense of Perspective

Published On
Jul 21, 2016

Editor's Pick

Mercedes' latest spot from Germany is a sweeping, gorgeously-crafted film which charts a boy's life from babyhood to manhood. As a child, he stares up in awe and wonder at the world around him. The film cleverly captures a child's perspective on the world in which adults, balloons, even raindrops seem huge -- there's one scene in which he's on a seesaw with his mom on a beach, and she appears like a giant.

As he grow up, from cute red-headed boy to earnest teen to handsome, Damian Lewis-lookalike middle aged man (the casting is spot-on), we sense that he's losing this wonder, as he cleans his apartment, travels in planes and taxis while checking his watch and looks exhausted in the shower and while trying to go for a run. But lowering the roof on his Mercdes C Class cabrio convertible, he regains his perspective as a huge bird flies overhead. The tagline is "Unleash your senses."

The ad was directed by Radical Media's Sebastian Strasser (whose previous auto work includes a cinematic epic for Audi) for agency Antoni Berlin.

Credits

Date
Jul 21, 2016
Brand:
Mercedes
Client:
Mercedes
Agency:
Antoni GmbH-Berlin
Director:
Sebastian Strasser
Script:
Jung van Matt Werbeagentur
Creative Director:
André Kemper
Producer:
Mark Rota
Production Company:
Anorak
Service Production:
RadicalMedia
Executive Producer:
Christiane Dressler
Executive Producer:
Christoph Petzenhauser
Executive Producer:
Frank Scherma
Producer:
Christoph Petzenhauser
Producer:
Leslie Vaughn
Director:
Sebastian Strasser
Director, Photography:
Rodrigo Prieto
Post Production:
Trim Editing
Offline Editing:
Fileld of Task
Editor:
Paul Hardcastle
Visual Effects:
Time Based Arts
Online:
Fileld of Task
Visual Effects Supervisor:
Mike Skrgatic
Lead Flame Artist:
Sheldon Gardner
Matte Painting:
Sheldon Gardner
Colorist:
Simone Grattarola
Flame Artist:
Matt Jackson
Smoke:
Mike Aveling
Nuke:
Ralph Briscoe
Nuke:
Josh Sutcliffe
Nuke:
Borja Hernandez Abellan
Nuke:
Fernando Ferrer
3D:
Chris Wood
3D:
Sam Osbourne
3D:
Ben Cantor
3D:
Dave Loh
3D:
Dan Davies
3D:
James Mann
3D:
Federico Vanone
3D:
Ariel Flores
3D:
Amelie Guyot
3D:
Peregrine McCafferty
Sound Studio:
Slaughterhouse Hamburg
Sound Engineer:
Florian von Keyserlingk
Music:
Dirty Soup
TItle Design:
The Journey of Life
Composer:
Lorne Balfe
Label:
14th Street Music

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