Huggies : Mess By Numbers - Car

Parents of messy kids, you know.

Published On
May 17, 2013

Editor's Pick

Ogilvy & Mather Chicago will earn knowing smiles from parents of messy toddlers with this set of print ads for Huggies Wipes. "Mess By Numbers" shows how your baby's artistic temperament extends to the world he or she sees -- turning your kitchen, and your car, into a giant canvas.

The images were photographed by Tony D'Orio, and rendered into an all-white environment dotted with squiggly mess lines by retoucher Scott Giannini.

Credits

Date
May 17, 2013
Brand:
Huggies
Client:
Huggies
Agency:
Ogilvy & Mather-Chicago
Chief Creative Officer:
Joe Sciarrotta
Group Creative Director:
Dave Metcalf
Group Creative Director:
Chris Turner
Creative Director/Copywriter/Art Director:
Luissandro Del Gobbo
Creative Director, Art Director:
Giovanni Settesoldi
Illustrator:
Scott Giannini
Photography:
Tony D'Orio

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Project Type