Coke Designed a Bottle Cap That Plays Recorded Messages

Campaign Is Running in Central and Eastern Europe

Published On
Dec 13, 2016

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Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.

The bottle's built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year. However, the accompanying video and social campaign is running throughout Central and Eastern Europe. It shows a number of YouTube videos of Christmas "fails," followed by a demonstration of the bottle.

The sound cap technology was developed by digital agency Gigigo from Spain while Buenos Aires-based agency David created the video. It was directed by Lucas Shannon of Landia.


Dec 13, 2016
Brand :
Client :
Agency :
David / Gigigo
Executive Creative Director/Production :
Joaqun Cubra
Executive Creative Director/Production :
Ignacio Ferioli
Creative Director :
Ignacio Coste
Art Director :
Juan Gutierrez
Copywriter :
Nicolas Deferrari
Head of Production :
Brenda Morrison Fell
Executive Producer :
Florencia Albizzati
General Account Director :
Emanuel Abeijon
Account Director :
Justina Lioy Lupis
Account Executive :
Candela Camacho
Production Company :
Director :
Lucas Shannon
Executive Producer :
Diego Dutil
Director, Photography :
Agustin Claramunt
Wardrobe Stylist :
Valentina Luque
Art Direction :
Cecilia Guerriero
Post Producer :
Luciano Taccone
Editor :
Daniel Farman
Post Production House :
Labaque VFX
Sound Director :
Elefante Resonante
Music :
Cluster music
Chief Executive Offier :
Sergio Llorens
Integrated Marketing Communications Director :
Jose Antunes
Creative Excellence Director :
Paloma Azulay
Senior Creative Excellence Manager :
Camilla Zanaria
Senior Shopper Manager :
Laura Gurrieri
CIC Manager :
Demi Kazasi
Experiential Marketing Manager :
Thomas Portenseigne
Senior Brand Manager :
Nadine Wagner
Brand Director :
Milica Vulicevic Basorovic
Director, Marketing :

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