Coke Designed a Bottle Cap That Plays Recorded Messages
Campaign Is Running in Central and Eastern Europe
Editor's Pick
Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.
The bottle's built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year. However, the accompanying video and social campaign is running throughout Central and Eastern Europe. It shows a number of YouTube videos of Christmas "fails," followed by a demonstration of the bottle.
The sound cap technology was developed by digital agency Gigigo from Spain while Buenos Aires-based agency David created the video. It was directed by Lucas Shannon of Landia.
Credits
- Date
- Dec 13, 2016
- Brand :
- Coca-Cola
- Client :
- Coca-Cola
- Agency :
- David / Gigigo
- Executive Creative Director/Production :
- Joaqun Cubra
- Executive Creative Director/Production :
- Ignacio Ferioli
- Creative Director :
- Ignacio Coste
- Art Director :
- Juan Gutierrez
- Copywriter :
- Nicolas Deferrari
- Head of Production :
- Brenda Morrison Fell
- Executive Producer :
- Florencia Albizzati
- General Account Director :
- Emanuel Abeijon
- Account Director :
- Justina Lioy Lupis
- Account Executive :
- Candela Camacho
- Production Company :
- Landia
- Director :
- Lucas Shannon
- Executive Producer :
- Diego Dutil
- Director, Photography :
- Agustin Claramunt
- Wardrobe Stylist :
- Valentina Luque
- Art Direction :
- Cecilia Guerriero
- Post Producer :
- Luciano Taccone
- Editor :
- Daniel Farman
- Post Production House :
- Labaque VFX
- Sound Director :
- Elefante Resonante
- Music :
- Cluster music
- Chief Executive Offier :
- Sergio Llorens
- Integrated Marketing Communications Director :
- Jose Antunes
- Creative Excellence Director :
- Paloma Azulay
- Senior Creative Excellence Manager :
- Camilla Zanaria
- Senior Shopper Manager :
- Laura Gurrieri
- CIC Manager :
- Demi Kazasi
- Experiential Marketing Manager :
- Thomas Portenseigne
- Senior Brand Manager :
- Nadine Wagner
- Brand Director :
- Milica Vulicevic Basorovic
- Director, Marketing :
- Nadeem
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