Coke Designed a Bottle Cap That Plays Recorded Messages

Campaign Is Running in Central and Eastern Europe

Published On
Dec 13, 2016

Editor's Pick

Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.

The bottle's built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year. However, the accompanying video and social campaign is running throughout Central and Eastern Europe. It shows a number of YouTube videos of Christmas "fails," followed by a demonstration of the bottle.

The sound cap technology was developed by digital agency Gigigo from Spain while Buenos Aires-based agency David created the video. It was directed by Lucas Shannon of Landia.


Dec 13, 2016
David / Gigigo
Executive Creative Director/Production:
Joaqun Cubra
Executive Creative Director/Production:
Ignacio Ferioli
Creative Director:
Ignacio Coste
Art Director:
Juan Gutierrez
Nicolas Deferrari
Head of Production:
Brenda Morrison Fell
Executive Producer:
Florencia Albizzati
General Account Director:
Emanuel Abeijon
Account Director:
Justina Lioy Lupis
Account Executive:
Candela Camacho
Production Company:
Lucas Shannon
Executive Producer:
Diego Dutil
Director, Photography:
Agustin Claramunt
Wardrobe Stylist:
Valentina Luque
Art Direction:
Cecilia Guerriero
Post Producer:
Luciano Taccone
Daniel Farman
Post Production House:
Labaque VFX
Sound Director:
Elefante Resonante
Cluster music
Chief Executive Offier:
Sergio Llorens
Integrated Marketing Communications Director:
Jose Antunes
Creative Excellence Director:
Paloma Azulay
Senior Creative Excellence Manager:
Camilla Zanaria
Senior Shopper Manager:
Laura Gurrieri
CIC Manager:
Demi Kazasi
Experiential Marketing Manager:
Thomas Portenseigne
Senior Brand Manager:
Nadine Wagner
Brand Director:
Milica Vulicevic Basorovic
Director, Marketing:

Need a credit fix? Contact the Creativity Editors

Project Type