Visa : Metaphors
Unless you're a credit card identity thiefor an opposing linebackeryou don't have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive l
Published On
Jan 09, 2006

Editor's Pick
Unless you're a credit card identity thiefor an opposing linebackeryou don't have anything to fear from Brandon Gorin, Tom Ashworth, Dan Koppen, Russ Hochstein and Matt Light, the New England Patriots offensive linemen who moonlight as metaphors for the Visa card's robust security features. And to prove just how helpful the athletic metaphors are, interactive agency AKQA tackled the online extension of the original TV spot that introduced them, creating the "Know the Metaphors" website. Visitors can click on the cartoony caricatures of each player to access an animated video that illustrates how the friendly footballers work tirelessly to thwart credit card criminals, ensuring that every cardholder is surrounded in a pocket of protection. Eat your heart out, Tom Brady.
Credits
- Date
- Jan 09, 2006
- Animation Company :
- Acme Filmworks
- Client :
- Visa
- Executive Creative Director :
- PJ Pereira
- Copywriter :
- Rob Lambrecths
- Designer :
- Jason Apaliski
- Creative Director :
- Steve Scowden
- Project Manager :
- Peter Lenn
- Interface Engineer :
- Kelly Grimes
- Flash Developer :
- Ziv Marom
- Flash Developer :
- Luther Thie
- Animator :
- Miles Flanagan
- Agency :
- AKQA-San Francisco
- Brand :
- Visa
Need a credit fix? Contact the Creativity Editors
Project Type
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