MetLife : Everyone -- Super Bowl XLVI

Scooby Doo, fix my finances.

Published On
Feb 03, 2012

Editor's Pick

MetLife's :30 ad for the big game, out of Crispin Porter & Bogusky, is like an ode to childhood. The ad, which features characters from Peanuts and Scooby Doo, among others, relays the message that everyone should have access to financial security -- whether animated or otherwise. This is the company's first foray onto advertising's biggest stage.

Credits

Date
Feb 03, 2012
Brand:
MetLife
Client:
MetLife
Agency:
Crispin Porter & Bogusky
Executive Creative Director, Vice President:
Ari Merkin
Creative Director:
Dawn McCarthy
Associate Creative Director:
James Maravetz
Art Director:
Dawn McCarthy
Copywriter:
Ari Merkin
Copywriter:
James Maravetz
Executive Integrated Producer:
Sherri Levy
Junior Integrated Producer:
Yamaris Duarte
Production Company:
Psyop/Smuggler
Director:
Psyop
Executive Producer:
Neysa Horsburgh
Producer:
Amanda Miller
Line Producer:
Alexandra Lisee
Director, Photography:
Andrij Parekh
Creative Director:
Laurent Ledru
Partner/Executive Producer:
Patrick Milling Smith
Partner/Executive Producer:
Brian Carmody
Executive Producer/COO:
Lisa Rich
Executive Producer:
Allison Kunzman
Head of Production/Executive Producer:
Laura Thoel
Producer:
Alexandra Lisee
Music Company:
Black Iris
Sound Design:
740 Sound Design
Sound Designer:
Eddie Kim
Visual Effects Company:
Psyop
Visual Effects:
Tony Christopherson
Visual Effects:
Ryan SamSam
Visual Effects Producer:
Scott Siegal
Designer:
Laurent Ledru
Designer:
Paul Kim
Designer:
Angela Zhu
3D Lead Artist:
Kyle Cassidy
Flame Artist:
Gavin Camp
Lead Compositor:
Lane Jolly
Production Supervisor:
Andy Fiedler
Production Supervisor:
John Andrews
Animation Director:
Greg Franklin
Editorial Company:
Arcade Edit
Director:
Laurent Ledru
Executive Producer:
Neysa Horsburgh
Editor:
Greg Scruton
Content Management Supervisor:
Marci Miller
Content Supervisor:
Carly Tietzer
Content Manager:
Julie Pfleger
Business Affairs:
Lori Epstein
Cognitive Anthropologist:
Andrew Teagle
Mix and Record Company:
740 Sound Design
Producer:
Sherri Levy

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Project Type