As reported previously
on Creativity, Metro Trains and McCann Melbourne are keeping their award-winning Dumb Ways to Die
campaign fresh with some new sports-themed games. The app for "The Games" has now launched on iTunes
, where players can have fun with a whole host of new cartoon characters competing in such challenges as a dolphin rodeo, electric fence hurdling and More. Promoting the games are a set of online films featuring the characters alongside real people in gyms, doing activities such as spin training (seen here), leg training
and sprint training.
As you might expect, the gym equipment provides ample opportunity for some more gruesome demises.