Absolut : Metropolis

Absolut taps into Japan's urban youth culture, where dressing up weird is a national pastime, with the ongoing "Absolut Metropolis" campaign, in which 11 of Tokyo's "most colourful individuals," as agency TBWA/Paris puts it, "

Published On
Dec 07, 2005

Editor's Pick

Absolut taps into Japan's urban youth culture, where dressing up weird is a national pastime, with the ongoing "Absolut Metropolis" campaign, in which 11 of Tokyo's "most colourful individuals," as agency TBWA/Paris puts it, "express themselves through costumes," photographed by Nadav Kander (www.nadavkander.com). The project, which marks the first time Absolut has collaborated with "young, nonprofessional creatives," according to the client, was overseen by one Pyuupiru, whom TBWA calls "a flamboyant leading light of Tokyo's underground club scene," as well as "a performance artist who explores identity through costume." He's in the PDF, doing a drag thing in a pachinko parlor, but we had to open with Manamu