Pacifico : Mexico Via Pacifico

With a bottle of Pacifico beer in one hand, Seattle-based agency Creature sends viewers on a web-based journey that's part of an integrated campaign for the brew brand. Melding video culled from the TV spo

Published On
Mar 04, 2008

Editor's Pick

With a bottle of Pacifico beer in one hand, Seattle-based agency Creature sends viewers on a web-based journey that's part of an integrated campaign for the brew brand. 

Melding video culled from the TV spots and factoids into a navigable online destination, Creature gives visitors a sightseeing trip to various locales in the Baja region and other areas south of the border. Scattering numbered bottle caps in several locations on a map of Mexico, the site guides visitors from Pacifico's birthplace of Mazatlan to the limestone sinkholes in the Yucatan peninsula.

Credits

Date
Mar 04, 2008
Client :
Pacifico
Agency :
Creature
Creative Director :
Matt Peterson
Creative Director/ Copywriter :
Jim Haven
Art Director :
Lara Papadakis
Copywriter :
Justin Galvin
Designer :
Ramon Vasquez
Developer :
WDDG WDDG
Brand :
Pacifico

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