Telekinesis. It's cool when Professor X performs it. But it's terrifying in the hands of Carrie -- Stephen King's classic horror heroine.
Viral marketing agency Thinkmodo decided to scare the pants off unwitting consumers as part of its latest stunt, to promote Sony/Screen Gem's remake of the classic 1976 film. It turned 'sNice Coffee Shop in New York's West VIllage into a prank set, decked out with a fake wall, remote controlled chairs and tables, and a group of actors, who duped unassuming coffeebuyers into thinking a female customer's sudden fit of anger could defy the laws of nature.
Witnesses were taken aback by her reaction. Some filmed, some retreated, some stood frozen in place. And nearly 4 million people have experienced the event vicariously on YouTube since the video went live yesterday. The film, starring Chloe Grace Moretz and Julianne Moore, comes out October 18.