MIchelob Ultra celebrates Serena Williams' many sides

The AB InBev brand began partnership with Williams last year and featured her in two Super Bowl spots

Published On
Aug 29, 2022

Editor's Pick

As tennis legend Serena Wiliams prepares to retire from her sport, brands are stepping out to bid her farewell, honoring her accomplishments on and off the court.

This spot from Anheuser-Busch InBev's Michelob Ultra depicts Williams's many talents, including entrepreneur, gold medalist, karaoke star and G.O.A.T. The ad from FCB New York ends with the brand’s tagline "It's only worth it if you enjoy it." 

Williams began her partnership with Michelob Ultra last year, serving as a year-round ambassador. Williams was also featured in Michelob Ultra’s last two Super Bowl spots, along with its “Joy Is the Ultimate Trophy” campaign.