The Ignite Tech conference is Microsoft’s annual event geared for IT implementers and influencers, enterprise developers, and data professionals. NEXT/NOW worked to create the perfect combination of Brand Messaging, Way-finding, and Interactivity in a larger-than-life pressure reactive LED floor.  Measuring at 40 X 20 feet, the LED floor greeted each of the 30,000 attendees as they entered both the conference and the hotel, making it a main staple of the event and a place to set the tone of the mind-blowing conference.

For more examples of bespoke interactive activations with LED, please visit our PORTFOLIO.