Cortana Continues to Show Up Siri in Latest Spot from M:United

Microsoft's Assistant App Tries to Trump Siri Again

Published On
Sep 02, 2014

Editor's Pick

M:United launches another snarky side-by-side comparison of Microsoft's Cortana app and Apple's Siri in this new spot. Here, an HTC Windows Phone plays up its own brains, beauty and double speakers compared to that of the iPhone's personal assistant. The ad continues a strategy reminiscent of one Apple previously employed against its competitor in its classic Mac vs. PC ads.

Credits

Date
Sep 02, 2014
Brand:
Microsoft
Client:
Microsoft
Agency:
M:United
Global Executive Creative Director:
Andy Azula
Global Executive Creative Director:
Con Williamson
Creative Director:
Mike Lear
Copywriter:
Cedric Giese
Art Director:
Ron Villacarillo
Creative Technology Director:
David Cliff
TV Producer:
Mel Senecal
TV Producer:
Emilie Talermo
Strategy Team:
Kevin Nelson
Strategy Team:
Michelle Kiely
Strategy Team:
Jeremy Davis
Strategy Team:
Lauren Curtis
Video Production:
No6
Music:
"You Always Make Me Smile" - Kyle Andrews
Global Executive Creative Director:
Andy Azula
Global Executive Creative Director:
Con Williamson
Creative Director:
Mike Lear
Copywriter:
Cedric Giese
Art Director:
Ron Villacarillo
Creative Technology Director:
David Cliff
TV Producer:
Mel Senecal
TV Producer:
Emilie Talermo
Strategy Team:
Kevin Nelson
Strategy Team:
Michelle Kiely
Strategy Team:
Jeremy Davis
Strategy Team:
Lauren Curtis
Video Production:
No6
Music:
I Feel Pretty written by Leonard Bernstein and Stephen Sondheim, performed by Stingray Mus
Music:
"You Always Make Me Smile" - Kyle Andrews
Media:
EMT
Visual Effects:
Method

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Project Type