K-Swiss : Microsoft Tag
Kenneth Powers is changing the world world.
Published On
Jul 11, 2011
Editor's Pick
Kenny Powers is back, and he's running just about everything, in the latest installment of the Tubes campaign for KSwiss, out of 72andSunny and directed by Caviar's Jody Hill. Here he takes on the role of K-Swiss CEO, enlisting some star athletes to help him steer the company and the world. The campaign also includes a digital component that lets shoppers use their mobile phone and Microsoft tags to access "secret content" as well as R-rated Powers performances on Facebook.
Credits
- Date
- Jul 11, 2011
- Brand:
- K-Swiss
- Client:
- K-Swiss
- Agency:
- 72andSunny
- Chief Creative Officer:
- Glenn Cole
- Creative Director:
- Barton Corley
- Creative Director:
- Matt Murphy
- Designer:
- Jay Kamath
- Junior Designer:
- Ben Dean
- Writer:
- Matt Heath
- Junior Writer:
- Teddy Miller
- Director, Film Production:
- Sam Baerwald
- Film Producer:
- Danielle Tarris
- Director, Interactive Production:
- Rebekah Jefferis
- Interactive Producer:
- Shoni Gustafson
- Interactive Developer:
- Julian Paez
- Interactive Developer:
- Joshua Stearns
- Interactive Developer:
- Doug Hovekamp
- Art Producer:
- Natalie Flemming
- Business Affairs:
- Jessica Reznick
- Business Affairs:
- Emma Bojov
- Production Company:
- Caviar
- Director:
- Jody Hill
- Director, Photography/Cameraman:
- Jimmy Lindsey
- Line Producer:
- BP Cooper
- Executive Producer:
- Michael Sagol
- Still Photographer:
- Mike Piscitelli
- Editorial:
- Final Cut
- Editor:
- Graham Turner
- Editor:
- Matt Murphy
- Assistant Editor:
- Ben McCambridge
- Editorial Producer:
- Jennifer Miller
- Executive Producer:
- Saima Awan
- Visual Effects and Telecine:
- Animal
- Flame Artist:
- Alex Frisch
- Producer:
- Cindy Chapman
- Executive Producer:
- Leslie Sorrentino
- Colorist:
- Allan Stallard
- Colorist:
- Matt Lear
- Audio Post:
- Play Sound
- Mixer:
- John Bolen
- Sound Effects:
- Machine Head
- Sound Designer:
- Stephen Dewey
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Project Type
