Microsoft's Holiday Ad Is a Magical 3D Adventure About Inclusion

Animated Spot Features Characters Inspired by Remix 3D

Published On
Dec 11, 2017

Editor's Pick

A girl goes on a magical 3D adventure in an animated world in a new Microsoft holiday spot for Windows that carries a message about inclusion and kindness.

The spot, by M:United/McCann and Blk-Ops, starts in animation with the girl writing on her laptop with her Gabe the Yeti at her side. Then, she's transported into a magical space world alongside a come-to-life Yeti. The pair travel through space collecting an assortment of oddly drawn creatures, all of whom need some kind of love or support, and end up partying with them on a space rock with a disco ball. The film concludes with a live action scene where we see the real life girl on her Surface Book imagining the whole story, and the tagline "Create a better world."

Roman Coppola directed the film via The Directors Bureau directed, while MPC was responsible for the cute animation and VFX; the majority of the characters were inspired by those on Microsoft's Remix 3D, a library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.

"The holiday season is a time for community, inclusion----and imagination," said Kathleen Hall, corporate vice president of brand, advertising and research at Microsoft, in a statement. "Our goal was to bring all of those together and invite people to join us in creating a kinder more inclusive world through the power and magic of 3D."

Credits

Date
Dec 11, 2017
Brand:
Microsoft Windows
Client:
Microsoft Windows
Agency:
M:United/McCann
Agency:
Blk-Ops
CVice President, Brand, Advertising and Research, MSFT:
Kathleen Hall
General Manager, Global Advertising:
Deana Singleton
Director, Global Advertising:
Stacey Terrien
Director, Global Advertising:
Jenny Leahy
Manager of Global Advertising:
Hannah Westing
Manager of Global Advertising:
Danna Brokaw
Art Director:
Alberto Cerriteno
Manager of Global Advertising:
Dawn Novak
Co-Chief Creative Officer:
Sean Bryan
Co-Chief Creative Officer:
Tom Murphy
Founder:
Andrew Panay
Chief Creative Officer:
Brian Klugman
Executive Vice President, Executive Creative Director:
Daniela Vojta
Executive Vice President, Executive Creative Director:
Susan Young
Creative Director:
Todd Brown
Creative Director:
Dan Kim
Copywriter:
Elina Rudkovskaya
Senior Designer:
Andre De Castro
Creative Technologist:
Alicia Foor
Executive Vice President, Head of Integrated Production:
Aaron Kovan
Vice President, Senior Producer:
Mel Senecal
Producer:
Monique Fitzpatrick
Digital Producer:
Sean Flanigan
Digital Producer:
Charlotte Popper
Senior Vice President, Director, Project Management:
Stella Warkman
Project Manager:
Jessica Jacobson
President:
John Dunleavy
Managing Director:
Kevin Nelson
Executive Vice President, Executive Account Director:
Tina Galley
Senior Vice President, Group Account Director:
Darla Price
Senior Vice President, Group Account Director:
Sarah Keiber
Account Director:
Pat Six
Account Supervisor:
Ellie Choi
Account Supervisor:
Molly Raker
Executive Vice President, Global Strategy Director:
Michelle Kiely
Senior Vice President, Group Strategy Director:
Todd Sussman
Director, Strategy:
Justin Ballheim
Senior Social Strategist:
Jordan Berger
Senior Vice President, Executive Music Producer:
Eric Johnson
Music Associate:
Sam Belkin
Production Company:
The Directors Bureau
Edit/Animation/Post:
MPC
Visual Effects:
MPC NY
Animation Director:
Marc Smith
Animation Director:
MPC Creative
Managing Director:
Camila De Biaggi
Head of Production:
Brendan Kahn
Visual Effects Supervisor:
Rob Hodgson
Producer:
Katie Buckley
Producer:
Matthew Loranger
3D Supervisor:
Chris Bernier
2D Lead:
Tobey Lindback
Editor:
Ethan Simmons
Editor:
Catherine Gionfriddo
Colorist:
Adrian Seery
Mix:
Heard City
Director:
Roman Coppola

Need a credit fix? Contact the Creativity Editors

Project Type