Animated holiday advertising that milks cuteness out of any little creature is popular this year: we've seen spots featuring tree deocrations, a gingerbread man, teddy bears and more. However, this is the most unusual idea we've yet discovered: an effort by Swis retailer Migros that imagines a tiny, cute little gnome living under the scanner pad in the grocery checkout -- it turns out the adorable creature is responsible for making those "bleeping" noises customers hear as they make their purchases.
The ad, animated by Passion Pictures for agency Wirz BBDO, sees the gnome escape one night and go in search of fellow bleepers. Eventually, helped by a nice checkout lady, he achieves his aim and joins a happy party. The ad reminds us that no-one should be alone at Christmas, and as part of the campaign, Migros is collecting donations for various charities that help with loneliness during the holiday season.