The Migros elf goes on a quest to find his parents in the Swiss retailer's holiday sequel

Another excuse to get sentimental about supermarket till machines

Published On
Nov 26, 2018

Editor's Pick

Swiss grocery retailer Migros scored a hit last year with its unusual holiday ad, the tale of a little elf-like creature that makes the "bleep" noise in supermarket scanner pads.  This year, he returns, in another heartwarming animation that once again manages to get you feeling sentimental about supermarket tills. 

The new film sees our creature, "Finn," sets off in search of his bleep-noise parents, clutching a faded family photograph. He has something of an epic journey to get there, hitching a ride on the tail-light of a car and having to hide from a threatening local cat. When he finally discovers the Migros store where he grew up, he goes into a store room and is devastated to find his parents' home, under an old cash register, abandoned. But all is not lost when he hears a familiar beep; they're living in an upgraded scanner out on the shop floor.  The end tagline reads “Be There For Each Other.”

The film is by creative agency Wirz Werbung, Passion Animation and Swiss production company Stories; directors Kyra Buschor and Constantin Paeplow worked on the animation, while Dorian Lebhertz and Daniel Titz direct the live action elements. 

Credits

Date
Nov 26, 2018
Client:
Migros
Agency:
Wirz Werbung-Zurich
Agency Producer:
Erasmo Palomba
Agency Co-CEO:
Livio Dainese
Agency Art Director:
Dominique Magnusson
Copywriter:
Florian Siegrist
Executive Creative Director:
Fernando Perez
Production Company:
Stories AG
Live Action Director :
Dorian Lebhertz
Live Action Director :
Daniel Titz
Executive Producer:
Yves Bollag
Producer:
Anna Fueter
Producer:
Meret Fruh
Production Company:
Passion Animation Studios
Animation Director:
Kyra Buschor
Animation Director:
Constantin Paeplow
Animation Supervisor:
Wesley Coman
Executive Producer:
Debbie Crosscup
Head of Production:
Mike Turoff
Producer:
Anna Cunnington
Producer:
Rick Bland
Production Assistant:
Laura Wesolowski
CG Coordinator:
Suzanne Forward
Head of CG:
Jason Nicholas
VFX Supervisor:
Dave Walker
VFX Supervisor:
Andy Morley
On Set VFX Assistant:
Howard Bell
CG Art Direction:
Stuart Hall
Character Design:
Kyra Buschor
Character Design:
Constantin Paeplow
Set Design:
Perrie Murphy
Model Maker:
Perrie Murphy
Model Maker:
Joana Silva
Model Maker:
Eloise Garlick
Model Maker:
Ieuan Lewis
Set Scanning & Photogrammetry:
Duncan Lees
Set Scanning & Photogrammetry:
Jandira Guasque
Concept Art:
Kyra Buschor
Concept Art:
Constantin Paeplow
Storyboard:
Kim Nguyen
Previz Artist:
Eoin Coughlan
In House Editing:
Kingsley Bailey
Editing:
Christina Conradi
Layout:
David Burtle
Character:
Mattias Bjurstroem
Environment:
Ian Brown
Environment:
Mattias Bjurstroem
Environment:
Shaun Rogers
Environment:
Adrian Lan Sun Luk
Texturing:
Ian Brown
Texturing:
James Nardelli
Texturing:
Adrian Lan Sun Luk
Rigging:
Arthur Ranson
Rigging:
Giovanni Simonato
Rigging:
Minimo
Animation:
Wesley Coman
Animation:
Stuart Doig
Animation:
Rhiannon Evans
Animation:
Adrian Russell
Animation:
Francisco Garcia
FX:
Colin Perrett
FX:
Kwai Ip
FX:
Tyler Daniells
FX:
Jamie Moller
FX:
Joe Thornley-Heard
Lighting & Rendering:
Howard Bell
Lighting & Rendering:
Paulin Cointot
Lighting & Rendering:
Adrian Russell
Lighting & Rendering:
Ian Beresford
Lighting & Rendering:
Stuart Hall
Compositing:
Eric Venti
Compositing:
Matheus Lacava
Compositing:
Roberto Garcia Rodriguez
Tracking:
Peanut
Print Retoucher:
Daniel Lambert
Post Production Services by:
Unit Post Production
Post Producer:
Kirsty Ratcliffe
Grader:
Denny Cooper
Sound Design:
Stories AG
Passion Pipeline TD:
Sajjad Amjad
Special Thanks:
Yara Robbie Fueter

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