Grey New York brings together the talented team of Steve Fogel and Doug Fallon of DirecTV fame and director Tom Kuntz for a new set
of madcap spots for Mike's Hard Lemonade. They basically tell you that no matter what is going on around you, it's always the right time for the alco-pop beverage. We can't help but taste some DirecTV flavor in these commercials -- from the creatives to the "absurd circumstances" conceit, right down to the uncannily-similar sounding voiceover. This time, however, he spouts rhymes.