A girl surprises her school's 'unsung hero' in Milka's holiday ad

TV ad about a deaf custodian is accompanied by a sign language version of the music track

Published On
Nov 22, 2019

Editor's Pick

Adorable little girls seem to be a recurrent theme in this year's crop of holiday ads—from John Lewis's Ava to the drumming daughter in the Argos spot. Here's another one from Milka, whose seasonal spot from Wieden & Kennedy Amsterdam centers on a thoughtful school girl in an idyllic Alpine town. 

The girl is rehearsing with her class for a Christmas performance of the Candi Staton track "You've Got the Love" and notices that the school’s custodian is working hard to make the stage look extra special in time for the show. She also notices that the custodian is deaf, and decides to surprise him on the big night by performing her solo in sign language (as well as leaving him some Milka chocolate as a gift).

The chocolate brand partnered with the European Union of the Deaf, who acted as consultants during the creative and production process, to create the campaign. To ensure the music in the film was accessible to the deaf community, there's an version of the soundtrack using International Sign language; it can be viewed as an embedded window within the film or as a full-screen performance in its own right.

The pan-European campaign was directed by duo Dr. Bowman via Cake. 

Credits

Date
Nov 22, 2019
Client:
Milka
Agency:
Wieden & Kennedy-Amsterdam
Global Director Milka :
Godert Van den Heuvel
Associate Marketing Director:
Ciara O’Connor
Milka Equity Manager :
Agnes Posa-Somos
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Hannah Smit
Creative Director:
Edouard Olhagaray
Art Director:
Teresa Montenegro
Copywriter:
Christopher Cryer
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Elissa Singstock
Group Account Director:
Eleanor Thodey
Account Director:
Hannah Heider
Account Manager:
Kristina Jorgensen
Head of Planning:
Martin Weigel
Planning Director:
Nusara Chinnaphasaen
Planner:
Alex Jeanneau
Head of Comms & Digital Strategy:
Danielle Pak
Comms Planning Director:
Wes Young
Digital Strategist:
Kieran Kenlock
Art Producer:
Stacey Prudden
Head of Design:
Joe Burrin
Studio Director:
Lizzie Murray
Lead Designer:
Malia Killings
Project Manager:
Gabriela Cimenti Moreira
Business Affairs:
Fiona Fan
Production Company:
CAKE Film and Photography
Director of Photography:
Herman Van Den Bosch
Producer:
Annemien Lijfering
Executive Producer:
Clarisse Venekamp
Editing Company:
Final Cut
Editor:
Ed Cheesman
Audio Post:
Wave Sound Studios
Sound Designer/Mixer:
Randall MacDonald
Music:
Massive Music
Artist / Title:
You Got the Love
Post Production:
MPC
Flame:
Ricky Weissman
Colorist:
Jean-Clement Soret
Colorist:
Matthieu Toullet
Producer:
Gwenn Hardouin

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