MilkPEP : Protein Fight Club -- Milk v. Breakfast Burrito

Got Milk? Got Protein.

Published On
Aug 21, 2013

Editor's Pick

Move over breakfast burrito, omelet or orange juice. Milk is the protein you should be consuming for your first meal of the day, according to a fun new campaign out of Deutsch for MilkPEP. The campaign pits the drink against other protein foods in a "Protein Fight Club," showing that at the end of the day, milk is more convenient, portable, goes well with cereal and is better for you. Read more about the campaign, which includes an event with WWF personalities, in behind the work and see all the spots to the right.

Credits

Date
Aug 21, 2013
Brand:
MilkPEP
Client:
MilkPEP
Agency:
Deutsch
Chief Creative Officer:
Greg DiNoto
Group Creative Director:
Jeremy Bernstein
Group Creative Director:
Karyn Pascoe
Group Creative Director:
Bernie Hogya
Associate Creative Director:
Luke Hughett
Associate Creative Director:
Sean Lee
Art Director:
Jessica Giles
Copywriter:
Austin Hamilton
Director, Integrated Production:
Joe Calabrese
Creative Technology Director:
Rey Peralta
Digital Production Director:
Suzanne Molinaro
Digital Producer:
Kristina Trimmer
Executive Producer:
Lauren Ziffer
Associate Producer:
Dylan Mizner
Production Company:
PRETTYBIRD
Director:
Eric Wareheim
Director, Photography:
Aaron Platt
Editorial:
Beast
Post Facility:
CO3
Visual Effects:
Beast

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Project Type