Miller Fortune : Authorized

Published On
Mar 25, 2014

Editor's Pick

Just two months after playing a "British Bad Guy" in Jaguar's Super Bowl spot, serial mischief-maker Mark Strong lends his sinister mug, and voice, to another ad. The actor teams up with Saatchi & Saatchi New York to promote Miller Fortune, the brand's effort to target millennial males with undistilled malt beer.

In the campaign's four spots, Strong literally emerges from the darkness. This time, the villain becomes vigilante. His signature tone is used to encourage rather than intimidate as he thwarts an early night, prevents a lame move on a girl and encourages a little rule-breaking. Here, he is the emboldening force, encouraging each young gent to take a risk and become a leading man tonight. sending them off with inspiring words and good Fortune.

Credits

Date
Mar 25, 2014
Brand:
Miller Fortune
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Con Williamson
Executive Creative Director/Production:
Keith Scott
Executive Creative Director/Production:
Paul Johnson
Creative Director/ Copywriter:
Jonathan Pepoon
Creative Director, Art Director:
Scott Niemczura
Creative Director/ Copywriter:
James Maravetz
Creative Director, Art Director:
Vlad Ivangorodsky
Executive Producer:
Bruce Andreini
Director, Content Production:
John Doris
Music Producer:
Eric Korte
Music Producer:
Christine Hunt
Production Company:
Skunk
Director:
Nicolas Winding Refn
Director, Photography:
Philippe Lesourd
Executive Producer:
Matt Factor
Executive Producer:
Shelley Townsend
Line Producer:
Erin Wile
Editorial Company:
Rock Paper Scissors
Editor:
Matthew Newman
Editor:
Mikkel E.G. Nielsen
Executive Producer:
Eve Kornblum
Producer:
Melanie Gagliano
Flame Artist:
Edward Reina
Telecine:
Company 3
Colorist:
Tom Poole
Music/Sound Design:
Q Department
Additional Music:
Singing Serpent
Audio Mixer:
Tom Goldblatt (Audio Engine)
Motion Graphics:
Buck
Executive Creative Director/Production:
Orion Tait
Executive Producer:
Anne Skopas
Producer:
Billy Mack
Associate Creative Director:
Ben Langsfeld
CG Supervisor:
Ryan O'Phelan
Modeling:
Ryan O'Phelan
Modeling:
Arvid Volz
Lighting:
Ryan O'Phelan
Composite:
Ryan O'Phelan
Colorist:
Seth Ricart
Client:
Miller Fortune

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Project Type