Miller High Life made dive bar-flavored ice cream

Brand continues run of strange dive bar-themed promotions.

Published On
Aug 15, 2022
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Miller High Life got us into the holiday spirit last year with its dive bar-themed gingerbread house kits. Now, the beer has a more summery promotion: dive bar-flavored ice cream bars.

To celebrate both the dive bar and the 100th anniversary of the ice cream bar, the brand partnered with alcoholic ice cream company Tipsy Scoop to create the Ice Cream Dive Bar.

Miller High Live Dive Bar Ice cream bars

Not only is the ice cream infused with the 5% ABV Miller High Life for a beery hit, it also contains a swirl of peanut to convey the "saltiness of the quintessential bar snack," according to the brand, plus a hint of tobacco smoke flavoring. There's also a caramel swirl to add the "distinct sticky dive bar floor feeling" and some carbonated candy to remind you that Miller styles itself as the "champagne of beers." Finally, it's dipped in dark chocolate in a nod to the "dim lighting and dark wood ambiance that all good dive bars share."

Miller High Live Dive Bar Ice cream bars

The Ice Cream Dive Bars will be available for purchase starting today on TipsyScoop.com, Goldbelly.com and in Tipsy Scoop’s three New York City Barlours, priced at $36 for a six pack or $6 a bar. Of course, you have to be over 21 to indulge.