New York Lottery : The Million

Luck is everywhere.

Published On
May 13, 2012

Editor's Pick

DDB NY brings back 'Little Bit of Luck,' a character created for the Lottery's Take 5 game back in 2008. Turns out, the little guy is still hugely memorable for customers, so he makes an appearance for this new spot, which follows a New Yorker making his way around town while little men -- all of whom vaguely resemble each other -- representing luck, following him around.


May 14, 2012
Brand :
New York Lottery
Client :
New York Lottery
Agency :
DDB-New York
Chief Creative Officer :
Matt Eastwood
Group Creative Director :
Rich Sharp
Creative Director/ Copywriter :
Scott Cooney
Associate Creative Director, Art Director :
Dave Tomkins
Producer :
Brett Fisher
Executive Producer :
Walter Brindak
Head of Production :
Ed Zazzera
Production Company :
Director :
Director, Photography :
Manel Ruiz
Executive Producer :
Matt Factor
Executive Producer :
Shelly Townsend
Producer :
Carla Tate
Music :
Human Worldwide
Executive Producer :
Kit Winter
Visual Effects :
Visual Effects Supervisor :
Alex Lovejoy
Creative Director/Lead Flame Artist :
Alex Lovejoy
Senior Flame Artist :
Aska Osaka
Compositor :
Mikael Pettersson
Rotoscope :
Dan Di Felice
Head of CG :
Vicky Osborn
CG Producer :
Bill Dorais
CG Producer :
Ivan Guerrero
Senior Producer :
Derek Macleod-Veilleux
Telecine :
Colorist :
Jean-Clement Soret
Sound and Design Mix :
Glenn Navia

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