New York Lottery : The Million

Luck is everywhere.

Published On

May 13, 2012

Editor's Pick

DDB NY brings back 'Little Bit of Luck,' a character created for the Lottery's Take 5 game back in 2008. Turns out, the little guy is still hugely memorable for customers, so he makes an appearance for this new spot, which follows a New Yorker making his way around town while little men -- all of whom vaguely resemble each other -- representing luck, following him around.

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Credits

Date: May 14, 2012

Brand :: New York Lottery

Client :: New York Lottery

Agency :: DDB-New York

Chief Creative Officer :: Matt Eastwood

Group Creative Director :: Rich Sharp

Creative Director/ Copywriter :: Scott Cooney

Associate Creative Director, Art Director :: Dave Tomkins

Producer :: Brett Fisher

Executive Producer :: Walter Brindak

Head of Production :: Ed Zazzera

Production Company :: Skunk

Director :: Ne-o

Director, Photography :: Manel Ruiz

Executive Producer :: Matt Factor

Executive Producer :: Shelly Townsend

Producer :: Carla Tate

Music :: Human Worldwide

Executive Producer :: Kit Winter

Visual Effects :: MPC

Visual Effects Supervisor :: Alex Lovejoy

Creative Director/Lead Flame Artist :: Alex Lovejoy

Senior Flame Artist :: Aska Osaka

Compositor :: Mikael Pettersson

Rotoscope :: Dan Di Felice

Head of CG :: Vicky Osborn

CG Producer :: Bill Dorais

CG Producer :: Ivan Guerrero

Senior Producer :: Derek Macleod-Veilleux

Telecine :: MPC

Colorist :: Jean-Clement Soret

Sound and Design Mix :: Glenn Navia

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Project Type

Video