Petit Bateau Imagines a Factory Gloriously Controlled by Kids
Funky, Colorful Ad for French Clothing Brand
Nov 06, 2015
French clothing brand Petit Bateau makes a real impression with this beautifully-filmed, colorful spot from BETC Paris imagining a factory if it were controlled by kids. To the groove of Herbie Hancock's "Rockit," re-recorded by DJ Feadz in electro/rap style, a boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white t-shirts, a cupcake-canon fires cakes on tops and a typewriter becomes a loom.
Produced by 75 and filmed in Prague, it was directed by Patrick Daughters (who's repped by Gorgeous and also behind music videos for The Yeah Yeah Yeah's, Bright Eyes, Kings of Leon and Mika). And according to a behind-the-scenes film, it looks as if the kids had great fun making it too.