Petit Bateau Imagines a Factory Gloriously Controlled by Kids

Funky, Colorful Ad for French Clothing Brand

Published On
Nov 06, 2015

Editor's Pick

French clothing brand Petit Bateau makes a real impression with this beautifully-filmed, colorful spot from BETC Paris imagining a factory if it were controlled by kids. To the groove of Herbie Hancock's "Rockit," re-recorded by DJ Feadz in electro/rap style, a boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white t-shirts, a cupcake-canon fires cakes on tops and a typewriter becomes a loom.

Produced by 75 and filmed in Prague, it was directed by Patrick Daughters (who's repped by Gorgeous and also behind music videos for The Yeah Yeah Yeah's, Bright Eyes, Kings of Leon and Mika). And according to a behind-the-scenes film, it looks as if the kids had great fun making it too.


Nov 06, 2015
Brand :
Petit Bateau
Client :
Petit Bateau
Agency :
Director, Communications :
Stphane Wargnier
External Relations and Image Director :
Sandrine Couturier
In Charge of Advertising and Visual Creation :
Paulienne Luzurier
Vice-President :
Muriel Fagnoni
Account Director :
Batrice Verdier
Account Executive :
Marion Gondeau
Founding President and Creative Director :
Rmi Babinet
Creative Director :
Jasmine Loignon
Art Director :
Damien Bellon
Copywriter :
Gabrielle Attia
Traffic Director :
Marine Point
Vice-President and Head of TV Production :
Fabrice Brovelli
TV Production Assistant :
Marine Monbeig
Music Creative Director :
Christophe Caurret
Music Track :
Track Artist :
Production Company :
Sound Production :
GUM Green United Music
Director :
Patrick Daughters

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Project Type