MINI : MINI Getaway Stockholm

Don't let go of this car!

Published On
Oct 18, 2010

Editor's Pick

MINI Stockholm has launched this new mobile hunting game to promote the MINI Countryman, created out of Jung Von Matt, Sweden. Players home in on a virtual MINI on their mobile phones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a real Countryman.

Credits

Date
Oct 19, 2010
Brand :
MINI
Client :
MINI
Agency :
Jung von Matt-Stockholm
Account Director :
Jan Casserlov
Executive Creative Director :
Johan Jager
Art Director :
Daniel Wahlgren
Copywriter :
Magnus Andersson
Visual Design Director :
Daniel Forero
Creative Planner :
Leon Phang
Application Production Company :
Monterosa
Web Production Company :
Suddenly
Copywriter :
Erik Wingfors
Graphic Designer :
Jon Palmqvist
Director, Marketing :
Jon Casserlov
Marketing Manager :
Ida Modin

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