MINI : MINI Getaway Stockholm
Don't let go of this car!
Published On
Oct 18, 2010
Editor's Pick
MINI Stockholm has launched this new mobile hunting game to promote the MINI Countryman, created out of Jung Von Matt, Sweden. Players home in on a virtual MINI on their mobile phones, catch it and then run as fast as they can out of its orbit to prevent other potential takers from swiping it. The first player to have the car in their possession for a week wins a real Countryman.
Credits
- Date
- Oct 19, 2010
- Brand :
- MINI
- Client :
- MINI
- Agency :
- Jung von Matt-Stockholm
- Account Director :
- Jan Casserlov
- Executive Creative Director :
- Johan Jager
- Art Director :
- Daniel Wahlgren
- Copywriter :
- Magnus Andersson
- Visual Design Director :
- Daniel Forero
- Creative Planner :
- Leon Phang
- Application Production Company :
- Monterosa
- Web Production Company :
- Suddenly
- Copywriter :
- Erik Wingfors
- Graphic Designer :
- Jon Palmqvist
- Director, Marketing :
- Jon Casserlov
- Marketing Manager :
- Ida Modin
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Industry
Project Type
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