MINI : Manualhood

Have you got what it takes it to be a manual?

Published On
Oct 20, 2011

Editor's Pick

Mini USA is asking Americans to 'manual up' and eschew automatics for the joys of a stick shift, in a campaign by Butler, Shine, Stern and Partners.

This online video, in which a coach explains the 'tingling sensations' that let you know it's time to make the switch, is accompanied by print executions and a Facebook page, featuring an online manual on switching to stick shift.