MINI : Mini Roller Coaster Behind the Scenes

Anomaly in Canada Retrofits the Car to Make it a 'Thrilling' Ride

Published On
Aug 26, 2013

Editor's Pick

Anomaly and MINI Canada team up for another execution of the brand's "Not Normal" tagline to show how the vehicle's go-kart handling can lead to more than a leisurely drive around the city -- it can get your heart racing, as if you were barrelling down on a roller coaster, instead.

Working with production company Asymetric, three MINI Cooper S models were redesigned to created a "MINI Roller Coaster," by removing rear seats, a roof, and adding on roller coaster frames, speakers and carts, as well as wind blowers to provide that real "roller coaster" experience.

Professional drivers drove the car along with riders that screamed as if they were going 100 mph per hour, not through the decidedly urban and traffic-locked streets of downtown Toronto.

See the video here.

Credits

Date
Aug 26, 2013
Brand:
MINI
Client:
MINI
Agency:
Anomaly
Director:
Adam Shaver
Executive Creative Director/Production:
Pete Breton
Executive Creative Director/Production:
Dave Douglass
Creative:
Craig McIntosh
Creative:
Jaimes Zenith
Senior Integrated Producer:
Jen Mete
Junior Integrated Producer:
Sharon Langlotz
Production House:
Asymetric
Editorial:
Bijou
Telecine:
Alter Ego
Post House:
Fort York VFX
Music and Sound Company:
SNDWRX

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Project Type