MINI : Recycling Poster

Stripped down to the bare essentials

Published On
May 16, 2011

Editor's Pick

This Swiss campaign aimed to emphasize that the MINI brand is all about the bare essentials by using a recycled poster.

Agency Draft FCB Lowe, Zurich took an existing billboard ad, stripped away up to eight layers of poster, and used a stencil to convey the essence of the MINI brand. The campaign ran over 20 poster sites in Switzerland.