MINI : MINI Store

Take the store for a whirl.

Published On
Jun 11, 2012

Editor's Pick

MINI gives dealerships a run for their money with MINI Stores, a fun project from DDB Paris that turned the cars into stores so people could take test drives anywhere.

Opening a new MINI store in Paris was too expensive, so the agency figured that the only thing you really need to sell a MINI is the car itself. Complete with a salesman, brochures and opening hours, the stores could be taken for a ride. Ten MINIs were transformed into stores all over Paris, and the places they were parked was branded as a MINI location.