MINI : The Best Test Drive Ever. Period.

The perfect test drive.

Published On
Jan 12, 2012

Editor's Pick

BSSP and MINI's fun spot is great by itself, but what is more amazing is how it all came together. BSSP asked fans to submit their ideas on what the best test drive ever should be -- in six words. The winner was Mathew Foster, (who happens to be a graphic designer) who submitted the following: stewardess, salt flats, sushi, paratroopers and falconer.

BSSP with Tool USA Director Erich Joiner, brought Foster's idea to life in a 2 minute film and 90-sec cinema spot, and cast him in the ad.

Filming took place in downtown LA where a 20-foot ramp was constructed four blocks from an overpass on a Sunday. The team used drift stunt driver Diajiro Yoshihari in the sequence where the car glides through the air before landing in the desert.

Initially, the idea was to open up with a falcon dropping the key to the car into Foster's hands. But the alternative is much, much better.

Credits

Date
Jan 12, 2012
Brand:
MINI
Client:
MINI
Agency:
Butler, Shine, Stern and Partners
Brand Communications Manager:
Jennifer Kate Layton
Executive Creative Director:
John Butler
Executive Creative Director:
Mike Shine
Creative Director:
Steve Mapp
Creative Director:
Lyle Yetman
Creative Director:
Erik Enberg
Art Director:
Christian Laniosz
Broadcast Producer:
Stacy McCann
Director, Broadcast Production:
Adrienne Cummins
Group Business Director:
Chris Cardinal
Director:
Erich Joiner
Producer:
Joby Ochsner
Director, Photography:
Mark Plummer
Managing Director:
Brian Latt
Executive Producer:
Oliver Fuselier
Executive Producer:
Michael Pardee
Creative Director:
Rob Trent
Lead Compositor:
Joey Brattesani
Producer:
Ryan Meredith
Editor:
Pete Koob
Editorial Company:
Cleaver
Production Company:
Tool of North America
Associate Editor:
Ivy Calhoun
Executive Producer:
Richard Quan
Composer:
Robert Etoll
Band:
Falconer
Sound Design:
Squekeclean
Sound Design:
Pete Koob
Telecine:
Chris Martin
Executive Producer:
Lori Joseph

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Project Type