Oreo's Newest 'Wonderfilled' Execution Goes Mini with Chromeo
The Martin Agency Debuts New Spot and Extended Film
Published On
Jun 23, 2014
Editor's Pick
Oreo's "Wonderfilled" campaign, which launched last year with musical spots by a host of artists, all celebrating reasons to eat a cookie, continues. This time, the campaign, by The Martin Agency, turns its focus to Oreo Mini cookies. The spot itself is a stylized, animated song by electro-funk duo Chromeo which touts the wonders of small Oreos, and dreaming big despite your size.
But what is perhaps more entertaining is "Mel's Mini Mini Mart," an extended film that tells the story of a small, pint-sized mini mart that nobody ventured into. Until, a family of four went in, and found what it sold: the cutest little treats ever.
Credits
- Date
- Jun 23, 2014
- Brand :
- Oreo
- Client :
- Oreo
- Agency :
- The Martin Agency
- Chief Creative Officer :
- Joe Alexander
- Vice President/Creative Director :
- David Muhlenfeld
- Creative Director :
- Magnus Hierta
- Executive Producer :
- Steve Humble
- Senior Producer :
- Pamela Mahan
- Junior Producer :
- Maggie Shifflett
- Business Affairs Supervisor :
- Juanita McInteer
- Account Executive :
- Molly Holmes
- Animation Company :
- Hue&Cry
- Associate Creative Director :
- Evan Parsons
- Technical Director :
- Andrew Prousalis
- Animator :
- Georgiy Kuznetsov
- Animator :
- Liam Ward
- Animator :
- John Robson
- Animator :
- Ryan Musselman
- Animator :
- Sal Rangel
- Lead Designer :
- Matt Deans
- Designer :
- Bernard Tan
- Designer :
- Russ Gautier
- Conform :
- Chris Hagen
- Executive Producer :
- Scott Friske
- Head of Production :
- Brian Creech
- Associate Producer :
- Molly Mahoney
- Original Music :
- Duotone
- Engineer :
- Aaron Mirman
- Producer :
- Lissa Farquhar
- Executive Producer :
- David Leinheardt
- Music Composition :
- David Muhlenfeld
- Final Master :
- The Lodge
- Voiceover :
- Chromeo
- Music Supervision :
- Aaron Mercer - Wool & Tusk
- Account Director :
- Britta Dougherty
- Strategic Planner :
- Gigi Jordan
- Group Project Management Supervisor :
- Giao Roever
- Senior Vice President, Global Group Creative Director :
- Jorge Calleja
- Vice President, Group Account Director :
- Darren Foot
- Vice President, Planning Director :
- John Gibson
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Project Type