Oreo's Newest 'Wonderfilled' Execution Goes Mini with Chromeo

The Martin Agency Debuts New Spot and Extended Film

Published On
Jun 23, 2014

Editor's Pick

Oreo's "Wonderfilled" campaign, which launched last year with musical spots by a host of artists, all celebrating reasons to eat a cookie, continues. This time, the campaign, by The Martin Agency, turns its focus to Oreo Mini cookies. The spot itself is a stylized, animated song by electro-funk duo Chromeo which touts the wonders of small Oreos, and dreaming big despite your size.

But what is perhaps more entertaining is "Mel's Mini Mini Mart," an extended film that tells the story of a small, pint-sized mini mart that nobody ventured into. Until, a family of four went in, and found what it sold: the cutest little treats ever.


Jun 23, 2014
Brand :
Client :
Agency :
The Martin Agency
Chief Creative Officer :
Joe Alexander
Vice President/Creative Director :
David Muhlenfeld
Creative Director :
Magnus Hierta
Executive Producer :
Steve Humble
Senior Producer :
Pamela Mahan
Junior Producer :
Maggie Shifflett
Business Affairs Supervisor :
Juanita McInteer
Account Executive :
Molly Holmes
Animation Company :
Associate Creative Director :
Evan Parsons
Technical Director :
Andrew Prousalis
Animator :
Georgiy Kuznetsov
Animator :
Liam Ward
Animator :
John Robson
Animator :
Ryan Musselman
Animator :
Sal Rangel
Lead Designer :
Matt Deans
Designer :
Bernard Tan
Designer :
Russ Gautier
Conform :
Chris Hagen
Executive Producer :
Scott Friske
Head of Production :
Brian Creech
Associate Producer :
Molly Mahoney
Original Music :
Engineer :
Aaron Mirman
Producer :
Lissa Farquhar
Executive Producer :
David Leinheardt
Music Composition :
David Muhlenfeld
Final Master :
The Lodge
Voiceover :
Music Supervision :
Aaron Mercer - Wool & Tusk
Account Director :
Britta Dougherty
Strategic Planner :
Gigi Jordan
Group Project Management Supervisor :
Giao Roever
Senior Vice President, Global Group Creative Director :
Jorge Calleja
Vice President, Group Account Director :
Darren Foot
Vice President, Planning Director :
John Gibson

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