These gorgeous animations were all filmed inside the trunk of a Mini Countryman
Intricate sets by Nix + Gerber and Kirsten Lepore show just how spacious it can be
Editor's Pick
Mini aims to demonstrate the surprising amount of trunk space inside the Mini Countryman in an inventive new campaign, by way of intricately animated films created entirely inside a trunk.
Agency 360i commissioned stop-motion animator Kirsten Lepore (known for her viral film "Hi Stranger") and diorama specialists Nix + Gerber to create short films in the cargo space of a Countryman.
The films are adorably playful, and were created intricately. Nix + Gerber’s campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.
Lepore's Underwater animation was designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels. An overlay of plexiglass gave the ocean a shimmering quality throughout the 672 hand-placed frames required to create the film.
Each work took about three days to craft and film. A special screening of "Camping" will take place September 17th at the Brooklyn Academy of art while Lepore's film will be featured at The Other Art Fair Los Angeles from October 24 to 28.
Credits
- Date
- Sep 13, 2018
- Client :
- MINI
- Department Head, Brand Communications :
- Patrick McKenna
- Marketing Communications Manager :
- Rahul Mahtani
- Digital Communications Specialist :
- Tristan Panasik
- Agency :
- 360i
- Chief Creative Officer :
- Menno Kluin
- Creative Director :
- Rachel Dolinsky
- Creative Director :
- Derekh Froude
- Head of Integrated Production :
- Colin Pearsall
- Executive Producer :
- Kristina Kane
- Producer :
- Shayna Blase
- SVP Group Account Director :
- Marianne Pizzi
- Account Director :
- Nubia Claros
- Account Manager :
- Amy Longfellow
- VP, Strategy :
- Felicia Zhang
- Senior Strategist :
- Katya Kotlyar
- Sr. Social Marketing Manager :
- Nicole Puccio
- Senior Project Manager :
- Daniel Sharts
- Project Manager :
- Daniel Heller
- Artistic Director :
- Kirsten Lepore
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MINI: These gorgeous animations were filmed inside the trunk of a Mini Countryman
