Mini aims to demonstrate the surprising amount of trunk space inside the Mini Countryman in an inventive new campaign, by way of intricately animated films created entirely inside a trunk. 

Agency 360i commissioned stop-motion animator Kirsten Lepore (known for her viral film "Hi Stranger") and diorama specialists Nix + Gerber to create short films in the cargo space of a Countryman. 

The films are adorably playful, and were created intricately. Nix + Gerber’s campsite dioramas were shaped using various types of foam, wire, flock, dirt and rocks, while characters like the miniature astronauts were sculpted with a bake-able polymer clay that took three full days to set and dry.

Lepore's Underwater animation was designed using 20 sheets of high-grade paper reinforced with everything from toothpicks and skewers to large wooden dowels. An overlay of plexiglass gave the ocean a shimmering quality throughout the 672 hand-placed frames required to create the film.

Each work took about three days to craft and film. A special screening of "Camping" will take place September 17^th at the Brooklyn Academy of art while Lepore's film will be featured at The Other Art Fair Los Angeles from October 24 to 28.