MINI : Virtual MINI App

MINIs in the wild

Published On
Mar 10, 2011

Editor's Pick

MINI launched its new Virtual MINI app with a scannable QR code in a print ad in the March issue of Wired, which took readers straight to the iTunes store.

The Augmented Reality app lets consumers view the MINI Countryman in any real-world environment they want: on a mountain, by a waterfall, or even in their very own garage. You can select from different colors and configurations, view the vehicle at various angles, take pictures and upload them to share with friends.