MINI : MINI vs Monster

3D Nooooooooo!

Published On

Jan 13, 2011

Editor's Pick

15.52 meters of Mini meet the business end of a monster truck in this spot, which was shot in 3D and will roll out in 3D in 1,000 cinemas by January 21.

The campaign will also include a Facebook component which will feature characters from the spot in a soap opera format, and each character, in turn, acting as Facebook moderator.

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Credits

Date: Jan 14, 2011

Brand :: MINI

Client :: MINI

Agency :: BSUR-Amsterdam

Creative Director :: Jason Schragger

Copywriter :: Gian Carlo Lanfranco

Art Director :: Rolando Cordova

Post Production Producer :: Niels Scheide

Agency Producer :: Niko Koot

Planning Supervisor :: Jeffre Jackson

Planning Supervisor :: Stein Janssen

Production Company :: Camp David

Director :: Robert Jitzmark

Producer :: Anna Adamson

Post Production Company :: Glassworks

Producer :: Hannah McDonald

Offline Editor :: Gregers Dohn

2D Lead Artist :: Morten Vinther

2D Artist :: Caio Sorrentino

3D Lead Artist :: Markus Lauterbach

3D Artist :: Tim Bolland

Grading :: Ben Rogers

Music :: Massive Music

Project Manager :: Cris Kos

Song Title :: Bleeding Heart

Music Composer :: N. Berings

Lyrics :: N. Berings

Audio Studio :: Stopp

Audio Design :: Martin Dahl

Music Composer :: Massive Music

Lyrics :: Massive Music

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Industry

Project Type

Cinema / Film / Movie