NY Lottery : Miracle At the Bodega on 34th Street - Day
Dec 04, 2012
This season, bus shelters -- of all things -- have been making us happy, thanks to DDB NY's continuing good work for the New York Lottery. The agency gives ads in the shelters a jolt of electricity with five installations written out using 1,800 bulbs each, placed all over New York City. While "Miracle in the Bodega on 34th Street" might be a cute way to bring lottery into your holiday gift discussions, we're not entirely sure that present will "light up someone's holiday." So unless you're giving two gifts this year, tread cautiously.
The installations also take the form of print ads, in AM New York, Metro, the Daily News, the New York Post and Newsday and on digital banners. See all the installations on the right.