NY Lottery : Miracle At the Bodega on 34th Street - Day
Lighting up.
Editor's Pick
This season, bus shelters -- of all things -- have been making us happy, thanks to DDB NY's continuing good work for the New York Lottery. The agency gives ads in the shelters a jolt of electricity with five installations written out using 1,800 bulbs each, placed all over New York City. While "Miracle in the Bodega on 34th Street" might be a cute way to bring lottery into your holiday gift discussions, we're not entirely sure that present will "light up someone's holiday." So unless you're giving two gifts this year, tread cautiously.
The installations also take the form of print ads, in AM New York, Metro, the Daily News, the New York Post and Newsday and on digital banners. See all the installations on the right.
Credits
- Date
- Dec 05, 2012
- Agency :
- DDB-New York
- Brand :
- NY Lottery
- Client :
- NY Lottery
- Chief Creative Officer :
- Matt Eastwood
- Group Creative Director :
- Rich Sharp
- Group Creative Director :
- Mike Sullivan
- Associate Creative Director :
- Tony Bartolucci
- Associate Creative Director :
- Colin Lapin
- Executive Creative Director/Art Director :
- Menno Kluin
- Designer :
- Juan Carlos Pagan
- Head of Production :
- Ed Zazzera
- Art Director :
- Michael Kushner
- Executive Producer :
- Teri Altman
- Print Producer :
- Christie Dwyer
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