NY Lottery : Miracle At the Bodega on 34th Street

Lighting up.

Published On
Dec 05, 2012

Editor's Pick

This season, bus shelters and phone booths -- of all things -- have been making us happy, thanks to DDB NY's continuing good work for the New York Lottery. The agency gives ads in the shelters a jolt of electricity with five installations written out using 1,800 bulbs each, placed all over New York City. While "Miracle in the Bodega on 34th Street" might be a cute way to bring lottery into your holiday gift discussions, we're not entirely sure that present, on its own, will "light up someone's holiday." So unless you're giving two gifts this year, tread cautiously.

The installations also take the form of print ads, in AM New York, Metro, the Daily News, the New York Post and Newsday and on digital banners. See all the installations on the right.

Credits

Date
Dec 05, 2012
Brand:
NY Lottery
Client:
NY Lottery
Agency:
DDB-New York
Chief Creative Officer:
Matt Eastwood
Group Creative Director:
Rich Sharp
Group Creative Director:
Mike Sullivan
Associate Creative Director:
Tony Bartolucci
Associate Creative Director:
Colin Lapin
Executive Creative Director/Art Director:
Menno Kluin
Designer:
Juan Carlos Pagan
Head of Production:
Ed Zazzera
Art Director:
Michael Kushner
Executive Producer:
Teri Altman
Print Producer:
Christie Dwyer

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Project Type
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