Tide : Miracle Stain -- Super Bowl XLVII
The most Super Bowl ad ever.
Published On
Feb 01, 2013
Editor's Pick
Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.
Credits
- Date
- Feb 01, 2013
- Brand:
- Tide
- Client:
- Tide
- Agency:
- Saatchi & Saatchi-New York
- Chief Creative Officer:
- Con Williamson
- Global Creative Director:
- Maru Kopelowicz
- Creative Director:
- Daniela Vojta
- Creative Director:
- Susan Young
- Copywriter:
- Luke Behrends
- Art Director:
- Jared Creason
- Art Director:
- Keiji Ando
- Executive Producer:
- Diane Burton
- Director:
- Bryan Buckley
- Director, Photography:
- Scott Henrikson
- Executive Producer:
- Kevin Byrne
- Executive Producer:
- Dan Duffy
- Executive Producer:
- Mino Jarjoura
- Post Producer:
- Bikini Edit
- Post Producer:
- Gina Pagano
- Editor:
- Avi Oron
- Visual Effects:
- The Mill - LA
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Project Type
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