Tide : Miracle Stain -- Super Bowl XLVII
The most Super Bowl ad ever.
Published On
Jan 31, 2013
Editor's Pick
Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.
Credits
- Date
- Feb 01, 2013
- Brand :
- Tide
- Client :
- Tide
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Con Williamson
- Global Creative Director :
- Maru Kopelowicz
- Creative Director :
- Daniela Vojta
- Creative Director :
- Susan Young
- Copywriter :
- Luke Behrends
- Art Director :
- Jared Creason
- Art Director :
- Keiji Ando
- Executive Producer :
- Diane Burton
- Director :
- Bryan Buckley
- Director, Photography :
- Scott Henrikson
- Executive Producer :
- Kevin Byrne
- Executive Producer :
- Dan Duffy
- Executive Producer :
- Mino Jarjoura
- Post Producer :
- Bikini Edit
- Post Producer :
- Gina Pagano
- Editor :
- Avi Oron
- Visual Effects :
- The Mill - LA
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Project Type
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