Tide : Miracle Stain -- Super Bowl XLVII

The most Super Bowl ad ever.

Published On
Jan 31, 2013

Editor's Pick

Saatchi New York turns a chance stain into the greatest saga ever, for Tide's Super Bowl spot that might be the most Super Bowl-ish spot in this year's game. The film, directed by Hungry Man's Bryan Buckley, begins with a simple situation that might have been washed away by some detergent, but turns instead into a grandiose tale of fame and fortune -- that doesn't turn out exactly the way a '49ers fan would hope.


Feb 01, 2013
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Con Williamson
Global Creative Director :
Maru Kopelowicz
Creative Director :
Daniela Vojta
Creative Director :
Susan Young
Copywriter :
Luke Behrends
Art Director :
Jared Creason
Art Director :
Keiji Ando
Executive Producer :
Diane Burton
Director :
Bryan Buckley
Director, Photography :
Scott Henrikson
Executive Producer :
Kevin Byrne
Executive Producer :
Dan Duffy
Executive Producer :
Mino Jarjoura
Post Producer :
Bikini Edit
Post Producer :
Gina Pagano
Editor :
Avi Oron
Visual Effects :
The Mill - LA

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Project Type